The Four Elements

Beer label design for The Four Elements; a beer tasting experience

PROJECT SUMMARY

Package Design
Visual Direction
Copywriting

THE CONCEPT

Earth, Air, Water, and, Fire are the four elements essential to life, and the backbone of The Four Elements tasting experience. This sampler is cultivated with the idea of balance, connecting to our planet, sharing memories, stories, and of course beer.

MORE INFO

The Four Elements sampler allows you to experience the elements with four uniquely cultivated beers, each with their own specially crafted flavor profile to insure a smooth and satisfying taste. we strive to produce a product that gives back to the earth and community by supporting locally sourced farmers and ingredients.

The visual direction for The Four Elements is meant to encompass a light-hearted approach to beer. The design is bright, playful and full of life in order to stand out against the backdrop of the hundreds of other beers on the shelf.

The four elements sampler includes:

EARTH A creamy, earthy, dark stout. Bold and smooth to sooth your soul and connect you with the earth. complex notes of toasted barley with a sweet milky finish

AIR A light refreshing wheat with fresh and airy notes to lift your soul and cool you down. Featuring a classic blend of malted wheat and orange peel for a soft and smooth finish

WATER A crisp, thirst quenching lager, Cool and pure to water and nourish your soul. Featuring toasted malted barley and bottom fermenting yeast for the ideal invigorating sip

FIRE A punchy, sharp IPA with smokey notes to warm your soul and ground you. Featuring cascade hops, smoked malt and juicy citrus for a perfectly balanced sip

Sit Back, Relax.
Trust the Elements.